Our foundational service is facilitating Coffee Direct Sales for Kenyan coffee producers. This is designed to strengthen them economically by creating transparent and efficient marketing channels, directly connecting them with discerning buyers worldwide, in adherence to the Coffee Regulations 2019.
Added Value Services Across the Coffee Value Chain
Beyond direct sales, SMAGS HOLDINGS LTD offers a suite of value-added services, many structured as consultancies, short-term assignments and training. These propositions are grouped into three strategic pillars:
Pillar 1: Producer Support
We empower coffee producers, regardless of their scale – from small-scale farmers in cooperative societies, medium estates sometimes affiliated to a producer association and large estates. Our support services are tailored to address their unique needs:
- Agronomy and Extension Support
- Processing and Quality Support
- Access to Financial and Project Support
- Market Access for Specialty and Single Origin Segments
- Certification and Marketing Related Standards Compliance Support
Pillar 2: Value Chain Actors Support
We provide crucial support to key players in the coffee value chain, including exporters, millers and warehousemen, to optimize their operations and enhance producer relationships. Value added services include:
- Certification as a Service Provider to Producers
- Processing Operations and Coffee Handling Optimization
- Food Safety and Coffee Handling & Quality Support
- Project Support to Producers Affiliated with Them
Pillar 3: Stakeholder Support
For non-value chain actors such as government bodies (National, County and their Agencies/Parastatals), Non-Governmental Organizations among other stakeholders, we offer specialized services to support their initiatives in the coffee sector which include:
- Project Proposal Development using the Project Cycle Management approach
- Project Implementation Support in Trainings and other Technical Coffee Aspects
- Project Monitoring, Evaluation and Reporting Support: Baseline, Midline and Endline Surveys