Our Vision
To be a leader in direct sales and a model coffee agency with value addition services.
Our Mission
To offer transparent, superior, and personalized coffee marketing linkages for all Kenyan coffee qualities.
Our Guiding Principles
The foundation of SMAGS HOLDINGS LTD is built upon a clear vision, a focused mission, and unwavering core values that shape our culture and drive our actions.
Culture / Core Values
We are committed to the following principles in everything we do, ensuring integrity and quality throughout our operations.
Honesty & Trustworthy
Building relationships based on integrity and reliability in every interaction.
Discipline & Diligence
Executing all services meticulously and with the utmost care and attention to detail.
Professionalism & Simplicity
Delivering consistently high standards through clear, straightforward processes.
Transparency & Accountability
Operating openly with clear communication and taking responsibility for our actions.
We strive to offer Excellence in service to our clients.
Follow the Journey
Understand the complete path of coffee from farm to cup and see how SMAGS HOLDINGS LTD adds value at each stage.
Explore the Value Chain