ABOUT US

Our Agency

SMAGS HOLDINGS LTD is a Licensed Coffee Agency in Kenya that aims to transform Kenyan coffee marketing through direct sales. SMAGS HOLDINGS LTD aspires to offer transparent and personalized marketing linkages for all coffee qualities originating from Kenya.

As a regulated commission agent, SMAGS HOLDINGS LTD provides a dedicated platform for various Kenyan coffee qualities, including main grades AA, AB, C, PB (FAQ+, FAQ or FAQ-), Grinders (Grinder + and Grinder -), and all Natural coffees (MBUNI).

Meet Our Leadership

Nicholas Kabare

Managing Director

Nicholas Kabare is the Managing Director at SMAGS HOLDINGS LTD. He is responsible for supporting producers throughout production and processing. Nicholas also oversees the daily operations of SMAGS HOLDINGS LTD. He has strong communication and training skills and has been successful in project design and implementation of various projects within the coffee space.

Kabare's leadership motivates his team to achieve outstanding results, supported by his expertise in coffee agronomy, processing, certification and marketing. He has experience working in coffee project work in Kenya, Uganda and Tanzania and has offered project support in Ethopia and Côte d'Ivoire.

Email: nicholas.kabare@smags.co.ke

Kimani Guchu

Finance & Admin Director

Kimani Guchu is a seasoned business executive with a proven track record of success in various business ventures. Known for his sharp business acumen, he has a talent for conceptualizing, designing, and executing innovative business strategies. As a Director of SMAGS HOLDINGS LTD, Mr. Guchu leads the company with his exceptional leadership and communication skills.

His ability to analyze situations and build long-term partnerships is instrumental in the company's growth. Throughout his career, he has overseen numerous high-profile projects in the built environment, transport, and agribusiness sectors. His commitment to innovation and collaboration has been recognized through his successful founding and nurturing of several businesses.

Email: kimani.guchu@smags.co.ke